The merger was therefore squashed before the courts and the two brands continued separately. The FTC ruled however that the merger would put 90% of the DFS marketplace under one roof and would constitute an illegal monopoly. Ever in a two horse race with DFS rivals DraftKings, the two brands announced plans for a merger in 2018. The daily predictions concept eventually became the massively popular daily fantasy sports craze for which FanDuel is largely known for.Īmong Scotland’s biggest ever tech exports, FanDuel quickly established itself as a premier sports betting brand and grew extremely quickly. FanDuel was founded in Edinburgh, Scotland as an off-shoot of the then popular news prediction site Hubdub.
